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The oak tree: our brand and the inspiration for our identity

Bank Sarasin’s identity is expressed in the traditional symbol of the oak tree, which is associated with the same positive attributes: strong roots, a sturdy trunk, healthy growth and long life.

A commitment and a challenge

All these attributes are both a commitment and a challenge for the bank and its employees. The same principles apply to our corporate culture and identity as to an oak tree in its natural habitat: Constant nurturing is needed to make it flourish and grow. Our bank’s commitment to sustainability, an important cornerstone of our business activity, lends even greater expression to our symbol.

A symbol laden with tradition

The adoption of the oak tree as the bank’s unmistakeable symbol was actually pure coincidence. When the Bank, which was trading as A. Sarasin & Cie at the time, moved into new offices in “Oak Tree House” at 107 Freie Strasse in Basel at the turn of the century, it adopted this symbol as its company emblem. Since then the oak tree has become a fixed component of our corporate identity.