Bank Sarasin strengthens its market position in the Geneva region : Frédéric Luyet appointed Head Private Banking Suisse Romande05.09.2012
On 1 December 2012 Frédéric Luyet (52) will take over as head of the business unit Private Banking Suisse Romande at the Geneva location of Bank Sarasin & Co. Ltd. At the same time there will be a significant expansion in the business with private clients domiciled in French-speaking Switzerland served from the Geneva location. Frédéric Luyet will be leading a new team comprising more than 20 experienced CRMs and specialists in the areas of lending, investment advisory and financial planning. This expansion is part of the Sarasin Group's unchanged growth strategy and sets a clear signal for its home market of Switzerland.
Bas Rijke, Head Geneva Location
"We are delighted to have Frédéric Luyet and an experienced team, notably including Henri Berchtold, Franco Fortunato and Jean-Christophe Bauer, helping us to strengthen our market positioning in the Geneva region. This is a clear sign of Bank Sarasin's commitment to both its home market and the location of Geneva. With this move, coupled with its offering of sustainable, customised products and services, Bank Sarasin is ideally positioned to provide a holistic service to increasingly discerning Swiss private clients and continue to expand its market share of this very attractive segment."
Born 1960; Swiss citizen living in Geneva; MBA in Political Science from the University of Geneva; Federal Diploma in Finance and Certified Investment Expert AZEK/CFPI.
After graduating, Frédéric Luyet spent 13 years with UBS in Geneva, where he was in charge of Private Banking in Nyon. From 2001 onwards he worked for Credit Suisse in Lausanne and Geneva, most recently as Deputy Head Private Banking for the Geneva region.